Elias Fund had been up and running for about five years, and was at a crossroads. There had been some victories, some disappointments, but things were looking good amid some growing pains.

The founders and I went through a pulse check of their brand and messaging. We locked ourselves in the office with a whiteboard and a couple laptops, and set to work sifting through what we knew about the legacy and future vision; after three solid days of brainstorming, writing, and discussion, we had developed the Elias Fund ten commandments, re-shaped the vision statement, developed an elevator pitch, and outlined new site content.

From these steps, we were able to give the web site a facelift, develop volunteer training manuals, and launched several donor programs including monthly enrollment donations and a jewelry line. The guys felt re-introduced to their roots, and Elias Fund continues to grow.